I recently sat down with photographer Robert Landau and billboard artist Enrique Vidal to discuss the billboards on view in the exhibition Rock & Roll Billboards of the Sunset Strip. In addition to telling me more about the history of the billboards and the labor of creating them, they each spoke of their great admiration for billboard art. This passion drove a teenaged Robert to photograph the billboards on the Sunset Strip for over a decade, a project that profoundly influenced his artistic vision. It also led Enrique to make a living “painting big,” first as a billboard artist and later as a muralist for cultural sites around the world. Hear more of their fascinating stories in the videos below, plus read some of my favorite moments from our conversations.
Interviews have been edited for clarity.
Excerpt from my interview with Robert Landau, Photographer:
Can you tell me a little more about how you came to document the rock & roll billboards?
I had an old Nikkormat, which was kind of a poor man’s Nikon camera in those days. But the smartest thing I did was shoot color transparency film. I shot Kodachrome slides, because my main purpose in shooting them was that I would have slide shows for my friends. That’s as far as I thought the images would go. I’d invite all my friends in—they lived in other parts of the city, they never saw these things because [the billboards] came and went so frequently—and I’d have slide shows and show [my friends] all these great billboards.
I began just by trying to take good pictures of the billboards when the light on them was good. I was crossing the Strip every day: Every time I went anywhere in the city, I had to travel on the Strip. So I’d see them. I was traveling early to go to school. I’d see the crews out there, so I got to know the sites, and when and where and how [the crews] changed [the billboards] and all that. Very quickly thereon, I realized it was just as interesting to see what was happening around the billboards. Some of the first art photographers that I was interested in were mostly French street photographers . . . and I thought that they were capturing so well that city and that time. I thought I could try to do the same thing with Los Angeles.
What specifically drew you to these billboards?
My father, Felix Landau, was one of the early art gallerists in Los Angeles, on La Cienega. He started in the late 1940s, but throughout the ’50s and ’60s [he] had a very influential gallery Continue reading