How Visions Connected with Voices: An Interview with Arnold Schwartzman

Arnold Schwartzman, Master’s Series 2012. Quote: Susan Sontag. Harold Grinspoon Foundation, West Springfield, MA.

Arnold Schwartzman, Master’s Series 2012. Quote: Susan Sontag. Harold Grinspoon Foundation, West Springfield, MA.

Arnold Schwartzman is the creative director of the Voices & Visions poster exhibition, in which compelling Jewish texts are graphically visualized by contemporary designers. The program was initiated and produced by the Harold Grinspoon Foundation in West Springfield, Massachusetts, and we at the Skirball Cultural Center are excited to be the first institution to show this engaging poster series. In curating this exhibition for our Ruby Gallery I had the chance to meet and talk to Arnold Schwartzman about this project.

Arnold, you have two functions in the Voices & Visions exhibition: you are the creative director and you also designed a poster. Let’s talk about the poster first. You chose the quote by Susan Sontag, “Silence remains, inescapably, a form of speech,” and came up with a simple, yet complex image of silent speech. How did you find the visual language for it? And why did you choose this quote?
As the creative director of the Voices & Visions project I had the advantage of being able to choose the pick of the crop of quotations prior to offering them to the other artists. I decided to select the Susan Sontag quotation as I realized that there are many ways to visually interpret speech. The challenge was which direction I should take, other than displaying a zipped-up mouth!

I have always been intrigued by sign language of one sort or another. I was once invited to design a poster for the revitalization of the city of Naples, Italy, in which I incorporated an engraving of the Neapolitan hand gesture for ”beauty.” On another occasion I designed the cover of the house magazine of a television network. I created the magazine’s name in nautical flag semaphore, a nod to the company general manager’s naval background. Or for the opening title sequence to my documentary on World War ll, Liberation, I spelt out the letter V for Victory in Morse code. I recall, as a child during the war, seeing the dot-dot-dot-dash painted on many of London’s street walls and air raid shelters.

After finally arriving at my concept, my next step was to decide on the technique and medium. At first I contemplated drawing the hands realistically, or perhaps in a more decorative style, then serendipity stepped in during a visit to my local art store—I finally found the answer when I noticed a display of wooden articulated hands. “Bingo, I’ve got it!”

How did your collaboration with the Grinspoon Foundation actually come about?
My wife, Isolde, who is my collaborating partner, and I had the opportunity to meet with philanthropist Harold Grinspoon and Madeline Calabrese, the campaign’s project manager, in New York City in March 2011. But my involvement with the Harold Grinspoon Foundation began earlier with a telephone call from venerated graphic designer and educator Louis Danziger. He was one of the artists who visually interpreted well-known quotations for the landmark advertising campaign Great Ideas of Western Man that was produced by the Container Corporation of America (CCA) between 1950 and the 1970s. Harold Grinspoon’s idea was to take the CCA concept and translate it to a Jewish perspective by selecting significant quotations by Jewish luminaries throughout history, each representing a Jewish value, and have them interpreted by Jewish artists. And it was Danziger who asked if I was interested in the project as he wished to recommend me as creative director.

Our first task was to come up with a name and logotype for the project. I finally proposed the name Voices & Visions as it not only expressed the coming together of the two entities of words and images, parallel to this I discovered that by strategically placing the two Vs together they form a Star of David.

Indeed, that is a wonderful “coming together.” Could you talk a bit more about the process, about the making of Voices & Visions?
Certainly. A team of scholars chose the quotations, after which copyright clearance was obtained prior to sending invitations to the prospective participants. With the knowledge of the unique styles of each of these artists, we carefully chose quotations that we thought would stimulate their style and thinking. This approach produced unexpected results—some predictable, some surprising.

In June 2012 Isolde and I spent a week in Springfield, Massachusetts, supervising the print check on the large run of the eighteen V&V posters, printed in several formats. After a period of eighteen months we now find it most gratifying to see the fruits of our labor so beautifully displayed at the Skirball Cultural Center.

Isolde and Arnold Schwartzman in front of Arnold’s Visions & Values poster. Photo by Doris Berger.

Isolde and Arnold Schwartzman in front of Arnold’s Voices & Visions poster. Photo by Doris Berger.

Actually, the title Voices & Visions makes me think of the Skirball’s permanent exhibition called Visions and Values, for which you created an amazing audiovisual kaleidoscope of Jewish contributions to humanity as well as graphic decade panels of notable events. Both of those works feature a multi-perspectives approach­­, and so does Voices & Visions. Continue reading

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Sticking Not Stuck

Simon Ford takes notes in front of the Rainbow Arbor, where a “Red Sea” scene will be.

I took this photo of our graphic designer, Simon Ford, as he jotted notes in front of the Rainbow Arbor, where a “Red Sea” scene will be.

Following up on my last SkirBlog post, I wanted to share more about the design of Exodus Steps, but time, time, time! We’ve been working away at it late, late, late. The story’s so big, and the Skirball campus is so full of possibilities, we’ve gotten carried away with ourselves. This is going to have to be fast.

Since agreeing with the Skirball we were going to make Exodus Steps, we have (cutting out all the tedious administrative/visa waiver stuff that no one wants to hear about, least of all me):

  1. Re-read the book and identified all the must-have, could-have, and don’t-need scenes.
  2. Written a draft script.
  3. Decided who needs to say how little to make the story function and have some degree of character/humanity. (Remember, we’re cutting all the text into vinyl speech bubbles, so no one is allowed to soliloquise.)
  4. Thought about what objects the audience needs to see/interact with to tell the story and make the thing look attractive. (As in most movies, we’d like the story to be told by sight and action rather than words.)

    Footsteps in the courtyard, ready to be followed.

    Footsteps in the courtyard, ready to be followed.

  5. Designed most of the props, including feet. As this is the eighteenth edition of the Steps Series we have a fairly extensive archive of designs from previous shows so cow, sheep, dog, and horse footprints don’t need designing. Simon Ford, our graphic designer, has created a new line of footwear for Exodus Steps as we aspire to show gradations of social class/wealth in ancient Egypt through the footprints—which admittedly is a little ambitious (the Sherlock Holmes stories were amongst our inspirations for the series). Continue reading
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Planning the Exodus

Years ago I was thinking about “teach-yourself-to-dance” floor mats and how it was unfair that dance had these but theatre didn’t. I imagined that with some ingenuity we could right this wrong. All we needed was an organization to allow us to plaster their building with adhesive vinyl.

In 2008 mac birmingham, our local arts centre, was looking to commission a piece to mark its closure for rebuilding. We pitched the vinyl idea to them, and given that much of the building was due to be demolished anyway, they figured we couldn’t do too much harm.

Stan’s Café Dance Steps. Photo by Ed Dimsdale

Stan’s Cafe Dance Steps. Photo by Ed Dimsdale.

Making Dance Steps was tricky, as we didn’t know how “teach-yourself-theatre installations” worked. We’d never met one before. We had to make up the rules ourselves. We had to learn the art of applying vinyl stickers, which in some cases is more complicated than it sounds (though in other cases my three-year-old daughter was happy to help and couldn’t believe sticking stickers was my JOB!). Continue reading

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Dr. L. Subramaniam’s Global Fusion Knows No Borders

It was 1988, I was living in New York. Mira Nair’s award-winning movie Salaam Bombay! had just been released. I remember its strong impact on me and how I was riveted by the poignant and highly effective soundtrack which gave it another dimension. The score was by Dr. L. Subramaniam, the esteemed master of Karnatic (South Indian) violin.

Here’s the trailer for Salaam Bombay! with music by Dr. L. Subramaniam.

Exploring further, I discovered not only Subramaniam’s Indian classical recordings, but also his East/West fusion works and cross-cultural collaborations. The recipient of many awards since a young age, and equally trained in classical Indian and Western music, Dr. L. Subramaniam is a prolific recording artist who has worked with musicians such as Herbie Hancock, Larry Coryell, Stéphane Grappelli, Yehudi Menuhin, Ali Akbar Khan, Jean-Pierre Rampal, Jean-Luc Ponty, Stanley Clarke, Zubin Mehta, and the New York Philharmonic, to name a few. Continue reading

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Abraham Lincoln: A Living Myth Comes to Life

Abraham Lincoln’s personal portfolio, 1861. Lincoln’s cabinet members had matching leather portfolios with their names stamped in gilt. Lincoln’s was saved from souvenir hunters on the night of his death by his son Robert. Courtesy of The Abraham Lincoln Presidential Library and Museum

Abraham Lincoln’s personal portfolio, 1861. Lincoln’s cabinet members had matching leather portfolios with their names stamped in gilt. Lincoln’s was saved from souvenir hunters on the night of his death by his son Robert. Courtesy of The Abraham Lincoln Presidential Library and Museum.

 

Skirball Registrar, Cynthia Tovar holds Abraham Lincoln’s portfolio. Courtesy of The Abraham Lincoln Presidential Library and Museum.

Skirball Registrar, Cynthia Tovar holds Abraham Lincoln’s portfolio. Courtesy of The Abraham Lincoln Presidential Library and Museum.

I have worked in museums for close to twenty years and have visited them all over the world for longer than that. I have personally handled ancient pottery, figurines, weapons, furniture, and art objects—everything from Egyptian funerary relics to Civil War uniforms. While I won’t deny that I consider being able to have a hands-on relationship with these objects an extraordinary benefit of my career, I have to say that I am rarely “touched back” by them. However, when our registrars called me to let me know they were unpacking Abraham Lincoln’s valise for our “Lincoln Spotlight” exhibit, I knew this time was going to be different.

A task of our Museum registrars is the inspection and assessment of each object as it comes into our care (and as it leaves as well). Then we have to figure out the best way to display the object while protecting it from any further damage. On the surface there was nothing spectacular about Lincoln’s valise—it’s made of old leather that is quite worn and somewhat brittle and it lacks any decorative quality; it’s a utilitarian object meant to carry papers and books. Even having Lincoln’s name stamped on the front is not that interesting in and of itself. However, knowing that it most likely once carried the Emancipation Proclamation made it worth having here as part of the exhibit. At least that’s what I was thinking as I rode the elevator down to our Collections area to take a look.

page 1 of Positive Photostat of handwritten Emancipation Proclamation on four leaves, signed by Lincoln. Library of Congress, Rare Book and Special Collections Division, Alfred Whital Stern Collection of Lincolniana.

Page 1 of Positive Photostat of handwritten Emancipation Proclamation on four leaves, signed by Lincoln. Library of Congress, Rare Book and Special Collections Division, Alfred Whital Stern Collection of Lincolniana.

 

 

 

What I wasn’t prepared for was how deeply moved I was as I watched the portfolio be unwrapped. In that instant, Abraham Lincoln became a real human being to me, rather than a “living myth.”

The Man Behind the Myth

My earliest recollection of the personage of Lincoln was the penny in my loafers—that face on the coin that fit into my shoe. Of course, my impression of him changed somewhat once school started and I learned that he had been my president.

Not long afterwards, my hometown of Safety Harbor, Florida, held a beard-growing contest. Continue reading

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Revolutionary Aquarians: Abraham Lincoln and Charles Darwin

While putting together our classic film series highlighting the significance of the U.S. Constitution as a living document, I happened to notice that two “game changers” in history have the same birthday: on February 12, 1809, both Abraham Lincoln and Charles Darwin were born. Coincidence or not? I am not usually one to read into horoscopes, but according to the Zodiac, Aquarians (Lincoln and Darwin’s sign) are considered to be forward-thinking leaders and revolutionaries. Undoubtedly, Lincoln’s and Darwin’s steadfast and unorthodox perspectives have changed the way we see our world, and both men have inspired Americans to utilize the Constitution as a living document.

The Lincoln Spotlight is on view now through February 17.

Abraham Lincoln, the sixteenth president of the United States, was elected during a tumultuous time in U.S. history. He fought to unify the country throughout the Civil War and outlawed the institution of slavery with the ratification of the Thirteenth Amendment. A lesser known fact about Lincoln, as highlighted in the Skirball’s current “Lincoln Spotlight” exhibition—on view in conjunction with Creating the United States—is that he also advocated for the rights of Jewish Americans. Leading up to and during the Civil War, as anti-Semitism ran rampant, Lincoln steadfastly asserted the rights of Jewish soldiers and citizens. The same month that he declared the Emancipation Proclamation (January 1863), he also renounced Ulysses S. Grant’s General Order No. 11 of 1862, which banned Jews from certain areas of the States and prohibited them from serving in the army alongside their fellow citizens. Furthermore, Lincoln made a point of appointing a number of Jewish generals to his Union forces. Again, an unpopular stance in the nineteenth century that laid the groundwork for other social and political revolutionaries to come.

Charles Darwin was a nineteenth-century British scientist best known for his theory of evolution. Continue reading

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Anne Frank Redux: From Concept to Course

I am a cultural consumer. I like to attend movies, concerts, plays, and museum exhibitions. I read multiple publications, both print and online, in order to know what is happening around town. All of this cultural consumption helps me as I plan for the courses offered through the Skirball’s Learning for Life program. These courses do not emerge from thin air—there is a lot of thinking, researching, discussing, and planning that goes into the offerings. So when I come up with something out of the box, such as our upcoming course Anne Frank Redux, I thought it might be interesting to share a little bit about how this course came to be.

First, I love the writing of Shalom Auslander. I have read all of his books and have listened to him on This American Life. Auslander is certainly an acquired taste. He can be caustic, angry, and hilarious at the same time. One of his common tropes is exploring how he, a formerly ultra-Orthodox Jew, navigates America’s freedoms without getting caught up in feelings of guilt for abandoning his faith. He worries about how to raise his children and seems to spend a lot of time dissecting his own neuroses. He raises questions about contemporary society with a unique voice that may at times sting, but always leaves me ruminating. Not for the faint of heart.

Hope: A Tragedy (2012) is Auslander’s first full-length novel. It presents the reader with the absurd notion that Anne Frank didn’t really die but is living in the attic of a New York farmhouse, trying to write a memoir that will outsell her famous The Diary of a Young Girl. Auslander’s book forces deep consideration of how contemporary American Jews and non-Jews think about the Holocaust and its aftermath. There is even a series of trailers for the book in which Auslander calls some of his fellow writers and asks if, in the event of another Holocaust, they would allow him to hide in their attic. Continue reading

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